Here is a good scientific approach to chess & chicks.

There is a good reason most Americans stink at chess - our unfailing optimism. No matter how bad things get with the economy or the environment or (insert your pet cause here) Americans will always believe that, because we have Christina Aguilera, we beat the pants off of everyone else. Russians, for example, don't think that way. Half of Moscow is populated by women hotter than Christina Aguilera and they're all on a Russian dating site hoping to meet an American mechanic who will get them a green card and raise their kid.

From Cash at: Falsification - And Other Reasons Girls Kick Your Butt At Chess

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